Digital Marketing Fundamentals

Digital Marketing Fundamentals Book Details

By Into The WIld Marketing

  • Category: Industries & Professions, Books, Business & Personal Finance, Marketing & Sales
  • Type: ebook
  • Release Date: 2013-02-26
  • Author: Into The WIld Marketing
  • Book Ratings: 3.5/5 (8 User Reviews)
Score Ratings: 3.5
3.5
Based on 8 User Reviews

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Digital Marketing Fundamentals Summary

The world isn’t just going digital, it’s already there... Full of potential and full of unknowns, a brand needs a plan when entering this new world.

A digital marketing plan doesn’t need to be complex, but it does need to be cohesive. A united brand with a united voice across these mediums is not a luxury―in today’s marketplace, it is a necessity. 

We are about to view concrete descriptions of  how video, social, mobile, and pay-per-click (PPC) marketing have become the pillars of a cohesive digital plan. Unlike the marketing channels of old (where a wide net was cast in hopes of catching customers) these digital opportunities provide reach and precision.

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