We are profoundly social creatures--more than we know.
In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world--other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten.
Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI--including a great deal of original research conducted by Lieberman and his UCLA lab--shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species.
Based on the latest cutting edge research, the findings in Social have important real-world implications. Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped. The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.
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Matthew D. Lieberman was added to my favorite authors list, after reading Social.
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Ik wilde Social lezen, een heel interessant boek.
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Never underestimate Social, I could not put this book down. You must read this!.
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Just Got it, can’t wait to read this book soon!
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fem stjerner for Social, tak for Matthew D. Lieberman. du er den bedste.
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Basically, I loved this book. I give the book 5/5 Stars, and this one is getting added to my All-Time Favorites list!
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rakastan tätä kirjaa. sinun pitäisi lukea tämä.
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Matthew D. Lieberman è un grande scrittore, dovresti leggere questo.
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Before I read Social, I had read some reviews which had me wondering if this one would be something I'd like, reviews from people whose opinions I trust. It's True, so Social stayed on my "TBR Someday".
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When I started this book, I wasn't so sure how much I would enjoy it. but reading from Matthew D. Lieberman's point of view was so refreshing.
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Ein Buchliebhaber wäre daran interessiert, dies zu lesen.
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Thank you to Matthew D. Lieberman for my honest thoughts.
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Just downloaded this book! Many thanks
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Matthew D. Lieberman хороший автор, вы не можете пропустить это чтение.
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Matthew D. Lieberman es uno de los mejores autores nacidos. Social es un libro interesante.
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le livre que j'ai toujours attendu, je peux enfin le lire maintenant. merci.
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how to download this ebook???
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