Rethinking Business Strategy for a Hyper-Connected World

Rethinking Business Strategy for a Hyper-Connected World Book Details

By Alvaro Rojo

  • Category: Marketing & Sales, Books, Business & Personal Finance
  • Type: ebook
  • Release Date: 2014-05-20
  • Author: Alvaro Rojo
  • Book Ratings: 0/5 (0 User Reviews)

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Rethinking Business Strategy for a Hyper-Connected World Summary

Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transforming businesses left and right.

In this book I present a strategy adapted to a fast moving and hyper-connected world, where every ‘thing’ is beginning to be connected. I will also present a method for defining, designing, and developing the next generation of solutions: Internet-connected products/services. The aim of this tool is to provide a structured way of working  that creates a Minimum Viable Product in a 5-week rapid design sprint.

The 'Digital Ecosystem Strategy' can help companies disrupt markets, generate new revenue streams, and create user lock-on. Moreover, they can increase the probability of long-lasting competitiveness, getting and staying ahead in ways that make it difficult for competitors to catch up.

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